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Automotive Software Strategies US 2026
Day 1: Tuesday, 3 November 2026
08:30
Participant Arrival, Registration & Networking in the Exhibition AreaIngo Martin
Senior Director Automotive Events,
Ultima Media Germany Martin Schleicher
Independent Consultant & Conference Host
09:30
Welcome & Opening Remarks09:40
Keynote: Smart EVs - Challenging the Status QuoGanesh V. Iyer
CEO,
NIO U.S. 10:05
The SDV Reality CheckThe automotive industry stands at a critical inflection point in the software-defined vehicle (SDV) transition. While the vision is clear, the path forward remains fragmented, with significant gaps between aspiration and execution. This presentation combines insights from three Omdia studies—the SDV Ecosystem Survey, the SDV Survey and Market Forecast—to deliver a data-driven assessment of where the industry stands today and what's holding back progress. This session will address:
The talk will conclude with an overview of the current state of the market and regional trajectories. Using the introduced framework, we will analyse deployments patterns and future projections across North America, EMEA and Asia. Maite Bezerra
Senior Principal Analyst, Automotive,
Omdia 10:25
Eclipse SDV: Driving Global Open Source Innovation in the Automotive LandscapeEclipse SDV is a global, vendor-neutral open-source ecosystem that serves as an ideal collaboration platform for startups and tech companies driving automotive innovation. It features Eclipse S-CORE as a pioneering middleware stack for safety-related use cases, proving that critical automotive functionality can be successfully developed within an open collaboration framework. Ultimately, this model demonstrates that robust neutral governance and cross-border alignment are key to navigating software sovereignty, highlighting the vital need for global collaboration across the industry. Dr. Sara Gallian
Senior Manager, SDV & Automotive Programs,
Eclipse Foundation GmbH 10:45
Going Up the Stack: Driving the Future of SDV Innovation with Google, AAOS, and AIMatt Crowley
Group Product Manager, Android Automotive,
11:10
Coffee Break & Networking in the Exhibition Area11:45
An End to Recreating the Wheel: Alloy Kore and the Shared Foundation Beneath the Vehicle OS
Justin Moon
Vice President, Core Product Engineering,
QNX 12:10
Why the Industry Needs a True Automotive OS APISince the introduction of high-performance compute platforms in the automotive domain, software architectures have been structured into board support package, (optionally) hypervisor, POSIX operating system, middleware, and application software - each component developed and optimized in isolation. With rising software integration complexity and considering modern development workflows this siloed approach is no longer sufficient. Reaching the next level of usability, performance, and reusability requires a more holistic approach. An approach in which boundaries between components deliberately blur. The result is a novel architecture centered around a true Automotive OS, complemented by "Personalities": lightweight adapters for different software ecosystems. This enables cross-domain reuse of core functions, eliminates redundancy, and preserves the flexibility to support diverse application ecosystems as required, e.g. in IVI, ADAS, and vehicle dynamics. To prevent vendor lock-in and enable broad industry adoption, the Automotive OS API must be openly designed and governed. This keynote presents a reference architecture and outline a concrete path towards an open industry standard that benefits OEMs, Tier-1 suppliers, and software innovators alike. Dr. Marc Weber
Vice President Portfolio Management Software Platform,
Vector Informatik 12:30
From Silicon to Software: Enabling Safe, AI-Ready Software-defined Vehicle PlatformsMarkus Schupfner
Managing Director & CEO,
Qorix 12:50
Networking Lunch in the Exhibition Area14:00
Automotive SOS in the AI Era: Rethinking Safety, Open Source, and SecurityFrancis Chow
VP & GM, In-Vehicle Operating System and Edge,
Red Hat 14:30
Panel Discussion on OS & MiddlewareFrancis Chow
VP & GM, In-Vehicle Operating System and Edge,
Red Hat Justin Moon
Vice President, Core Product Engineering,
QNX Markus Schupfner
Managing Director & CEO,
Qorix Dr. Marc Weber
Vice President Portfolio Management Software Platform,
Vector Informatik 15:00
Keynote: Rust + Agentic Coding + Safety-CriticalPete LeVasseur
Staff Software Engineer,
Woven by Toyota 15:25
Coffee Break & Networking in the Exhibition Area16:00
Unlocking Continuous Vehicle Innovation Through Software and AIMarc Serughetti
Vice President of Product Management,
Synopsys 16:20
Shifting Left with Automated Test GenerationThe introduction of software defined vehicles has dramatically increased the complexity of automotive software, while simultaneously demanding rigorous functional validation. Design teams often need numerous validation cycles through software-in-the-loop (SIL) and hardware-in-the-loop (HIL) testing to achieve a working product. In this presentation we show how Code Metal’s automated test generation tools with formal verification can significantly decrease the number of validation cycles that are needed, allowing teams to shift left to resolve problems on the left side of the “Engineering V,” where the time and cost for iteration is significantly lower. The result is a development process that reduces engineering risk and improves confidence in software transformations, allowing teams to bring products to market significantly faster. Dr. Samson Melamed
Principal Research Scientist,
Code Metal, Inc. 16:40
To be announced shortly17:00
Scaling Robotaxi Fleets: From AI Training to In-Vehicle ComputeGetting a driverless vehicle onto the road is one challenge. Scaling a safe, reliable robotaxi service across thousands of vehicles, cities and operating conditions is another. This session will examine the end-to-end computing challenge behind moving from initial deployment to fleet scale. It will explore how a three-computer architecture spanning AI training, simulation, and in-vehicle computing enables teams to continuously improve models, test the long tail of rare scenarios and deploy production-ready systems. The discussion will also consider how open, modular platforms allow mobility providers, autonomous-vehicle developers and automakers to tailor their technology stacks while building on a common foundation for scale. Safe autonomous driving requires full-stack safety—from the vehicle and AI models to the development process—validated through both on road testing & physically accurate simulation. Ali Kani
Vice President & General Manager Automotive Team,
NVIDIA 17:20
The Human Nexus: Designing the Intelligent CabinMarti Romances
Co-Founder Creative Director,
Territory Studio, San Francisco 17:45
Day 1 Wrap-Up & Closing RemarksMartin Schleicher
Independent Consultant & Conference Host
17:55
Evening Networking Reception with Food & DrinksDay 2: Wednesday, 4 November 2026
08:25
Welcome & Opening of Conference Day 2Martin Schleicher
Independent Consultant & Conference Host
08:30
Keynote: Agentic AI in Automotive Software (plant floor)Apurva S. Meher
Ford
08:55
Beyond Chat: Building the AI Native Automotive EnterpriseMichael Brown
Commercial Lead, Manufacturing,
OpenAI 09:15
The Automotive Agentic FlywheelStefano Marzani
Worldwide Leader for Emerging Technologies for Automotive and Manufacturing,
AWS 09:35
Orchestrating Intelligence: Building the Foundation for Safe Physical AISalvador Rodriguez
Head of Product & Portfolio Management,
TrustMotion Austria GmbH 10:00
Coffee Break & Networking in the Exhibition Area10:30
Engineers Decide, Agents Deliver: Provable Agentic Engineering for Safety-Critical Automotive SoftwareClay Nelson
Worldwide Industry Solutions Strategey Lead,
GitHub Max Pabinger
CEO & Founder,
useblocks 10:55
Beyond the Black Box: How Ensemble AI Agents Diagnose Vehicle Problems like a Room full of ExpertsReinaldo Penno
Senior Staff AI Engineer for Agents, AI and ML,
Sonatus 11:20
SW/Cloud Complexity Reduction and OTA in next-gen SDV Approaches11:45
Networking Lunch in the Exhibition Area13:00
Panel Discussion on Collaboration and Business ModelsFlorian Rohde
Independent,
formerly Tesla 13:30
Open Source ADAS/AD Platform based on Autoware and S-COREChristian John
President,
TIER IV North America Inc. 13:50
Inside the OEM Boardroom: How the World’s Leading Automakers are Approaching the Software-Defined VehicleThe transition to software-defined vehicles (SDVs) is no longer a future vision - it is a present-day operational imperative for every major automotive manufacturer. Yet , significant questions remain: How are OEMs making critical SDV decisions? Which software architectures are emerging as industry standards? What capabilities are they actively seeking from suppliers? And where does the gap between ambition and execution still exist? In this session, Prashant Gulati CEO of SDVerse provides a perspective on how the world's leading automakers are navigating the SDV transformation. Drawing on public announcements and statements from General Motors, Ford, Stellantis, and other major OEMs across North America, Europe, and Asia, Prashant shares real-world insights into the priorities, challenges, and opportunities shaping the future of automotive software. Moving beyond industry theory, this presentation examines how OEM leaders are structuring software architecture strategies, evaluating sourcing decisions, and adapting procurement models to meet the increasing complexity of software-driven vehicle development. Prashant Gulati
CEO,
SDVerse 14:10
To be announced shortly14:30
To be announced shortly14:50
To be announced shortly15:10
Day 2 Wrap-Up & Closing RemarksMartin Schleicher
Independent Consultant & Conference Host
15:20
Conference Close & Farewell |