November 2-3, 2027 @San Jose, CA, USA

Welcome to
#ASSC US in 2027

Welcome to the Automotive Software Strategies US Conference

Join us in the heart of Silicon Valley for two days dedicated to the future of automotive innovation.

The Automotive Software Strategies Conference US brings together industry leaders, visionaries, and innovators to explore how software is reshaping mobility.

This conference will serve as a platform for exploring the latest advancements in software-defined mobility, the transformative impact of AI and tech trends redefining the automotive experience.

Beyond the sessions, the conference offers a unique opportunity to connect with peers, exchange ideas, and discover insights that can accelerate your organization’s growth in this rapidly changing environment.

Attendees will gain fresh perspectives on emerging technologies and practical strategies shaping the industry today, setting it apart from other industry events.

We look forward to welcoming you to San Jose — where technology meets mobility.

Next Year, It’s Happening Again.
Will You Be There?

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Big Names. Valuable Connections.

It's not just about what you'll learn — it's about who you'll meet.

Automotive Manufacturers & Mobility
Ford Motor Company · BMW Group · NIO · Lucid Motors · Hyundai CRADLE · Mazda · CARIAD · Woven by Toyota

Technology & Software Innovators
NVIDIA · Google · AWS · GitHub · QNX · Red Hat · Vector · Sonatus · Applied Intuition

Suppliers & Industry Partners
Bosch · NXP · Texas Instruments · Astemo · Aptiv · ETAS · Elektrobit · Synopsys

Automotive Software Strategies US:
Driving Innovation Through Collaboration

The Automotive Software Strategies US conference brought together leading automotive industry experts, technology innovators, and decision-makers for insightful discussions, valuable networking, and a shared vision for the future of mobility.

Throughout the event, a positive and forward-looking atmosphere reflected the industry's strong commitment to advancing software-defined vehicles, AI-powered technologies, and innovative automotive business models. Partnerships and collaboration emerged as central themes, highlighting the importance of working together to navigate the industry's ongoing transformation.

One of the conference's key strengths was the opportunity for meaningful face-to-face networking. Representatives from OEMs, Tier 1 suppliers, technology companies, and software specialists connected in an open and welcoming environment. The relaxed atmosphere encouraged engaging conversations, strengthened existing partnerships, and sparked new connections, often creating the feeling of reconnecting with old friends.

The conference also stood out for its high level of engagement and strong speaker lineup. Well-attended sessions, interactive discussions, and active participation from attendees and partners created a dynamic platform for exchanging perspectives, sharing experiences, and exploring solutions to today's automotive software challenges.

Artificial intelligence was a particularly prominent topic, with discussions exploring its expanding role in vehicle development, engineering processes, and future mobility solutions. Another key takeaway was the industry's growing shift from visionary concepts toward practical implementation, scalability, and measurable business value.

Overall, Automotive Software Strategies US demonstrated the power of bringing the automotive software ecosystem together. With inspiring insights, open dialogue, and valuable new connections, the conference reinforced the importance of collaboration in shaping the next chapter of automotive innovation.

Meet. Exchange Ideas. Build Connections. Register Now

Review Our 2026 Speaker Line-Up

See All Speakers
Four Focus Areas. Two Days of Insights and Industry Exchange. Revisit the Agenda

Driving the Agenda. Connecting the Industry.

Our Advisory Board brings together leading experts and decision-makers from across the automotive and technology ecosystem. 
Their industry expertise helps shape a relevant, forward-looking agenda, while their extensive networks connect us with the right speakers, thought leaders and key decision-makers to make the conference a valuable meeting place for the industry.

Meet Our Esteemed Advisory Board

Martin Schleicher
Independent, Conference Chairman
Maite Bezerra
Senior Principal Analyst, Automotive,
Omdia
Simon Fürst
Cooperation Manager Automated Driving,
BMW Group
Joachim Langenwalter
Founder and CEO,
TMT CoPilots
Stefano Marzani
Worldwide Leader for Emerging Technologies for Automotive and Manufacturing,
AWS
Alex Oyler
Director, Product Marketing,
Aeris Automotive
Florian Rohde
Independent (ex Tesla)
Walter Sullivan
Senior Director,
Pre-Sales Engineering,
Sonatus
Dirk Wollschläger
Independent (ex IBM)

Conference Pricing in 2027

Best Price

Early Bird Ticket

$ 1,495

Available until July 30, 2027

  • Best price for early registration
  • Full 2-day conference access
  • Entry to all sessions, workshops, and networking events
  • Post-conference materials included

Regular Ticket

$ 1,695

  • Standard rate for full participation
  • Access to all presentations and panels
  • Admission to exhibition and networking areas
  • Digital conference resources after the event
Group Special

Group Ticket

$ 1,365

Available for groups of three or more

  • Discounted rate for groups of at least 3 people
  • Complete 2-day access to sessions and exhibition
  • Participation in networking activities
  • Access to post-conference materials
OEM Special

OEM Ticket

$ 0

For Verified OEM Representatives

  • OEM representatives attend free
  • Complete 2-day access to sessions and exhibition
  • Participation in networking activities
  • Access to post-conference materials

Conference Venue & Accommodation

DoubleTree by Hilton San Jose

2050 Gateway Place, 
San Jose, CA 95110 (USA)
+1 408 453 4000

 jose_-_front_desk@hilton.com

Room rates per night and person: USD $199

[ Cross-Border Perspectives for the
Future of Automotive Software ]

Discover #ASSC EU

Automotive Software Strategies US builds on the momentum of the established European conference, a key meeting point for the automotive software community. Discover the topics, perspectives and connections shaping software-defined vehicles, AI and next-generation automotive software — and see how the conversation continues in San Jose.

Explore Now
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The 2026 Conference Was Proudly Supported By

Premium Sponsor

Sponsors

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Cooperation Partner


Organized in partnership with:

A Year-Round Extension of the Conference
Automotive Digital Transformation (ADT) is a leading global media platform dedicated to the digital transformation of the automotive industry.

Covering topics from Vehicle Connectivity and Software-Defined Vehicles to Autonomous Driving, Electric Mobility and Human-Machine Interface (HMI) innovation, ADT connects decision-makers, engineers and innovators with the insights that matter. Through in-depth articles, expert interviews and exclusive conference coverage, ADT supports the global automotive community in navigating technological change and shaping the future of mobility. As the official media partner of this conference, ADT will provide editorial coverage, industry insights and extended visibility beyond the event itself.

Would you like to collaborate editorially, explore media partnerships or learn more about ADT?

Contact the ADT Team Here
[ Showcase Your Expertise to a High-Level Silicon Valley Automotive Software Community ]

Partner with Us

Become a Partner

Your Event Contacts

Ingo Martin Head of Automotive Department
Nicolai von Gratkowski Sales & Exhibition Management
Daireen Sprenger Event Management & Attendee Relations