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Discover What’s Shaping the Software-Defined Vehicle

Our 2026 agenda brings together the topics, technologies and strategic questions defining the next phase of automotive software. 
Expect first-hand insights, practical perspectives and forward-looking discussions spanning AI, software platforms, vehicle architectures and the technologies enabling continuous vehicle innovation.

The Day 1 Program Is Now Live
– Explore The Agenda Below And Stay Tuned For More To Come. View Agenda

Our Key Discussion Points

  • Architecture for the AI-defined vehicle
  • The evolution and reality of the software-defined vehicle
  • Automotive operating systems, middleware and platform APIs
  • Open source innovation across the automotive software ecosystem
  • Safe and AI-ready software-defined vehicle platforms
  • Rust and agentic coding for safety-critical automotive software
  • Virtual development, digital twins and automated testing
  • AI and agentic engineering for greater development productivity
  • Automotive data usage and data management
  • Cooperation, ecosystems and new business models for the SDV era

What to Expect at ASSC US 2026

Now that the Day 1 agenda is live, attendees can look forward to two days of expert insights, practical perspectives, and valuable networking opportunities, with more program updates to come.
  • Two days of practical, insightful and inspiring presentations
  • Opportunities for Q&A and exchange with industry experts
  • Access to the exhibition and networking area
  • Networking drinks reception with food on November 3
  • Networking opportunities during coffee and lunch breaks
  • Access to on-demand session recordings after the conference
  • Presentation slides available for download after the event
Print agenda
08:30
1 h

Participant Arrival, Registration & Networking in the Exhibition Area

1 h
Ingo Martin Ingo Martin Senior Director Automotive Events,
Ultima Media Germany Martin Schleicher Martin Schleicher Independent Consultant & Conference Host
09:30
10 min

Welcome & Opening Remarks

10 min
09:40
25 min

Keynote: Smart EVs - Challenging the Status Quo

25 min
Architecture for the AI-defined Vehicle
Ganesh V. Iyer Ganesh V. Iyer CEO,
NIO U.S.
10:05
25 min

The SDV Reality Check

25 min
Architecture for the AI-defined Vehicle
Maite Bezerra Maite Bezerra Senior Principal Analyst, Automotive,
Omdia
10:30
25 min

Eclipse SDV: Driving Global Open Source Innovation in the Automotive Landscape

25 min
Architecture for the AI-defined Vehicle
Dr. Sara Gallian Dr. Sara Gallian Senior Manager, SDV & Automotive Programs,
Eclipse Foundation GmbH
10:55
35 min

Coffee Break & Networking in the Exhibition Area

35 min
11:30
30 min

Going Up the Stack: Driving the Future of SDV Innovation with Google, AAOS, and AI

30 min
Architecture for the AI-defined Vehicle
Matt Crowley Matt Crowley Group Product Manager, Android Automotive,
Google
12:00
25 min

An End to Recreating the Wheel: Alloy Kore and the Shared Foundation Beneath the Vehicle OS

25 min
Operating System & Middleware
Justin Moon Justin Moon Vice President, Core Product Engineering,
QNX
12:25
20 min

Why the Industry Needs a True Automotive OS API

20 min
Operating System & Middleware
Dr. Marc Weber Dr. Marc Weber Vice President Portfolio Management Software Platform,
Vector Informatik
12:45
25 min

From Silicon to Software: Enabling Safe, AI-Ready Software-defined Vehicle Platforms

25 min
Operating System & Middleware
Markus Schupfner Markus Schupfner Managing Director & CEO,
Qorix
13:10
1 h 10 min

Networking Lunch in the Exhibition Area

1 h 10 min
14:20
25 min

Automotive SOS in the AI Era: Rethinking Safety, Open Source, and Security

25 min
Operating System & Middleware
Francis Chow Francis Chow VP & GM, In-Vehicle Operating System and Edge,
Red Hat
14:45
30 min

Panel Discussion on OS & Middleware

30 min
Operating System & Middleware
Francis Chow Francis Chow VP & GM, In-Vehicle Operating System and Edge,
Red Hat Justin Moon Justin Moon Vice President, Core Product Engineering,
QNX Markus Schupfner Markus Schupfner Managing Director & CEO,
Qorix Dr. Marc Weber Dr. Marc Weber Vice President Portfolio Management Software Platform,
Vector Informatik
15:15
25 min

Keynote: Rust + Agentic Coding + Safety-Critical

25 min
Software Technologies: Rust
Pete LeVasseur Pete LeVasseur Staff Software Engineer,
Woven by Toyota
15:40
35 min

Coffee Break & Networking in the Exhibition Area

35 min
16:15
25 min

Unlocking Continuous Vehicle Innovation Through Software and AI

25 min
Virtual Development
Marc Serughetti Marc Serughetti Vice President of Product Management,
Synopsys
16:40
20 min

Shifting Left with Automated Test Generation

20 min
Virtual Development
Dr. Samson Melamed Dr. Samson Melamed Principal Research Scientist,
Code Metal, Inc.
17:00
20 min

To be announced shortly

20 min
17:20
10 min

Day 1 Wrap-Up & Closing Remarks

10 min
Martin Schleicher Martin Schleicher Independent Consultant & Conference Host
17:30

Evening Networking Reception with Food & Drinks