Discover What’s Shaping the Software-Defined Vehicle

Our 2026 agenda brings together the topics, technologies and strategic questions defining the next phase of automotive software. 
Expect first-hand insights, practical perspectives and forward-looking discussions spanning AI, software platforms, vehicle architectures and the technologies enabling continuous vehicle innovation.

The Program Is Now Live
– Explore The Agenda Below And Stay Tuned For More To Come.
View Agenda

Our Key Discussion Points

  • Architecture for the AI-defined vehicle
  • The evolution and reality of the software-defined vehicle
  • Automotive operating systems, middleware and platform APIs
  • Open source innovation across the automotive software ecosystem
  • Safe and AI-ready software-defined vehicle platforms
  • Rust and agentic coding for safety-critical automotive software
  • Virtual development, digital twins and automated testing
  • AI and agentic engineering for greater development productivity
  • Automotive data usage and data management
  • Cooperation, ecosystems and new business models for the SDV era

What to Expect at ASSC US 2026

Now that the agenda is live, attendees can look forward to two days of expert insights, practical perspectives, and valuable networking opportunities, with more program updates to come.
  • Two days of practical, insightful and inspiring presentations
  • Opportunities for Q&A and exchange with industry experts
  • Access to the exhibition and networking area
  • Networking drinks reception with food on November 3
  • Networking opportunities during coffee and lunch breaks
  • Access to on-demand session recordings after the conference
  • Presentation slides available for download after the event
08:25

Welcome & Opening of Conference Day 2

Productivity Through AI
Martin Schleicher Martin Schleicher Independent Consultant & Conference Host
08:30

Keynote: Agentic AI in Automotive Software (plant floor)

Productivity Through AI
Apurva S. Meher Ford
08:55

Beyond Chat: Building the AI Native Automotive Enterprise

Productivity Through AI
Michael Brown Michael Brown Commercial Lead, Manufacturing,
OpenAI
09:15

The Automotive Agentic Flywheel

Productivity Through AI
Stefano Marzani Stefano Marzani Worldwide Leader for Emerging Technologies for Automotive and Manufacturing,
AWS
09:35

Orchestrating Intelligence: Building the Foundation for Safe Physical AI

Data Usage and Data Management
Salvador Rodriguez Salvador Rodriguez Head of Product & Portfolio Management,
TrustMotion Austria GmbH
10:00

Coffee Break & Networking in the Exhibition Area

10:30

Engineers Decide, Agents Deliver: Provable Agentic Engineering for Safety-Critical Automotive Software

Data Usage and Data Management
Clay Nelson Clay Nelson Worldwide Industry Solutions Strategey Lead,
GitHub
Max Pabinger Max Pabinger CEO & Founder,
useblocks
10:55

Beyond the Black Box: How Ensemble AI Agents Diagnose Vehicle Problems like a Room full of Experts

Data Usage and Data Management
Reinaldo Penno Reinaldo Penno Senior Staff AI Engineer for Agents, AI and ML,
Sonatus
11:20

SW/Cloud Complexity Reduction and OTA in next-gen SDV Approaches

Data Usage and Data Management
11:45

Networking Lunch in the Exhibition Area

13:00

Panel Discussion on Collaboration and Business Models

Collaboration and Business Models
Florian Rohde Florian Rohde Independent,
formerly Tesla
13:30

Open Source ADAS/AD Platform based on Autoware and S-CORE

Collaboration and Business Models
Christian John Christian John President,
TIER IV North America Inc.
13:50

Inside the OEM Boardroom: How the World’s Leading Automakers are Approaching the Software-Defined Vehicle

Collaboration and Business Models
Prashant Gulati Prashant Gulati CEO,
SDVerse
14:10

To be announced shortly

14:30

To be announced shortly

14:50

To be announced shortly

15:10

Day 2 Wrap-Up & Closing Remarks

Martin Schleicher Martin Schleicher Independent Consultant & Conference Host
15:20

Conference Close & Farewell