Discover What’s Shaping the Software-Defined Vehicle

Our 2026 agenda brings together the topics, technologies and strategic questions defining the next phase of automotive software. 
Expect first-hand insights, practical perspectives and forward-looking discussions spanning AI, software platforms, vehicle architectures and the technologies enabling continuous vehicle innovation.

The Program Is Now Live
– Explore The Agenda Below And Stay Tuned For More To Come.
View Agenda

Our Key Discussion Points

  • Architecture for the AI-defined vehicle
  • The evolution and reality of the software-defined vehicle
  • Automotive operating systems, middleware and platform APIs
  • Open source innovation across the automotive software ecosystem
  • Safe and AI-ready software-defined vehicle platforms
  • Rust and agentic coding for safety-critical automotive software
  • Virtual development, digital twins and automated testing
  • AI and agentic engineering for greater development productivity
  • Automotive data usage and data management
  • Cooperation, ecosystems and new business models for the SDV era

What to Expect at ASSC US 2026

Now that the agenda is live, attendees can look forward to two days of expert insights, practical perspectives, and valuable networking opportunities, with more program updates to come.
  • Two days of practical, insightful and inspiring presentations
  • Opportunities for Q&A and exchange with industry experts
  • Access to the exhibition and networking area
  • Networking drinks reception with food on November 3
  • Networking opportunities during coffee and lunch breaks
  • Access to on-demand session recordings after the conference
  • Presentation slides available for download after the event
08:25

Welcome & Opening of Conference Day 2

Productivity Through AI
Speaker_ASSC_Martin Schleicher Martin Schleicher Independent Consultant & Conference Host
08:30

Keynote: Agentic AI in Automotive Software (plant floor)

Productivity Through AI
Apurva S. Meher Apurva S. Meher Senior Engineering Director (AI, Data, Software),
Ford Motor Company
08:55

Beyond Chat: Building the AI Native Automotive Enterprise

Productivity Through AI
Michael Brown Michael Brown Commercial Lead, Manufacturing,
OpenAI
09:15

The Automotive Agentic Flywheel

Productivity Through AI
Stefano Marzani Stefano Marzani Worldwide Leader for Emerging Technologies for Automotive and Manufacturing,
AWS
09:35

Orchestrating Intelligence: Building the Foundation for Safe Physical AI

Data Usage and Data Management
Dr. Shashank Gaur, Head of Segment Marketing, TrustMotion, part of NXP, Speaker ASSC US Dr. Shashank Gaur Head of Segment Marketing,
TrustMotion, part of NXP
10:00

Coffee Break & Networking in the Exhibition Area

10:30

Engineers Decide, Agents Deliver: Provable Agentic Engineering for Safety-Critical Automotive Software

Data Usage and Data Management
Clay Nelson Clay Nelson Worldwide Industry Solutions Strategey Lead,
GitHub
Max Pabinger Max Pabinger CEO & Founder,
useblocks
10:55

Trust, but Measure: Running Software Development Agents for SDV

Productivity Through AI

Most AI agent demos skip what matters in automotive engineering: where the agent's code runs, what it can reach, and how anyone knows its answers are right. We present an architecture that uses a managed agent service for scale while keeping agent sandboxes inside our own cloud. We also introduce an agent development workflow that integrates prompt, skills, tools, and evaluation assets. This workflow enables agent context that is reproducible at the byte level, release-gated on evaluation scores. This is not an agent productivity pitch; it is a walkthrough of the architecture that makes agentic work reproducible and measurable.

Ricardo DeMatos Ricardo DeMatos Principal Engineer, AI Infrastructure,
Rivian VW Technologies
11:20

Beyond the Black Box: How Ensemble AI Agents Diagnose Vehicle Problems like a Room full of Experts

Data Usage and Data Management
Reinaldo Penno Reinaldo Penno Senior Staff AI Engineer for Agents, AI and ML,
Sonatus
11:45

Portable Software Architecture for Cost Reduction

Data Usage and Data Management

The commercial vehicle industry is undergoing one of the most significant technology transitions in its history. As a highly cost-sensitive market segment, commercial vehicles are among the first to adopt software architectures designed to reduce hardware, integration, and lifecycle costs. Regulatory requirements for cybersecurity and software lifecycle management, combined with the migration toward centralized computing architectures and Software-Defined Vehicles (SDVs), are fundamentally changing how software is developed, deployed, and maintained across vehicle platforms. Traditional integration models that tightly couple software functions to proprietary hardware are rapidly becoming barriers to innovation, scalability, and cost-effective deployment.

Together, ETAS and Cummins are demonstrating a new approach based on software portability. Rather than adding another telematics unit, supplier applications can run directly on existing OEM computing infrastructure through a combination of industry standards and open-source technologies.

This enables a "build once, deploy anywhere" model for vehicle software.

The solution combines ASAM/ISO SOVD for standardized vehicle access with Eclipse SDV technologies including S-CORE, Symphony, uProtocol, and KUKSA for orchestration, communication, and data management. Eclipse VAMUS (Vehicle Adaptive Motion Unification Service) extends this approach by demonstrating how portable software services can coordinate vehicle motion functions across propulsion, transmission, and braking systems. This creates a common software foundation while allowing Cummins to retain ownership of its proprietary applications and intellectual property.

The outcome is reduced hardware redundancy, lower integration costs, faster software deployment, and greater scalability across OEM platforms. More broadly, the project demonstrates how standards can provide interoperability while open-source collaboration accelerates innovation. Together, ETAS and Cummins are establishing a practical blueprint for the future software-defined commercial vehicle ecosystem, where shared infrastructure enables innovation and proprietary software delivers competitive differentiation.

Carlton Bale Cummins Inc. Bernd Graef Bernd Graef Director, Customer Chief Engineer,
ETAS Inc.
12:15

Networking Lunch in the Exhibition Area

13:10

Open Source ADAS/AD Platform based on Autoware and S-CORE

Collaboration and New Business Models
Christian John Christian John President,
TIER IV North America Inc.
13:30

Inside the OEM Boardroom: How the World’s Leading Automakers are Approaching the Software-Defined Vehicle

Collaboration and New Business Models

The transition to software-defined vehicles (SDVs) is no longer a future vision - it is a present-day operational imperative for every major automotive manufacturer. Yet , significant questions remain: How are OEMs making critical SDV decisions? Which software architectures are emerging as industry standards? What capabilities are they actively seeking from suppliers? And where does the gap between ambition and execution still exist? 

In this session, Prashant Gulati CEO of SDVerse provides a perspective on how the world's leading automakers are navigating the SDV transformation. Drawing on public announcements and statements from General Motors, Ford, Stellantis, and other major OEMs across North America, Europe, and Asia, Prashant shares real-world insights into the priorities, challenges, and opportunities shaping the future of automotive software. 

Moving beyond industry theory, this presentation examines how OEM leaders are structuring software architecture strategies, evaluating sourcing decisions, and adapting procurement models to meet the increasing complexity of software-driven vehicle development. 

Prashant Gulati Prashant Gulati CEO,
SDVerse
13:50

Software Strategies for Accelerating the Development of the SDV and AIDV

Collaboration and New Business Models
Speaker_ASSC26_Robert Day Robert Day Director Automotive GTM,
Arm Inc.
14:10

Panel Discussion on Collaboration & New Business Models

Collaboration and New Business Models
Florian Rohde Florian Rohde Independent,
formerly Tesla
Speaker_ASSC26_Robert Day Robert Day Director Automotive GTM,
Arm Inc.
Prashant Gulati Prashant Gulati CEO,
SDVerse
Christian John Christian John President,
TIER IV North America Inc.
Bernd Graef Bernd Graef Director, Customer Chief Engineer,
ETAS Inc.
14:40

From SDV to Flexible Robotaxi Platforms

Collaboration and New Business Models
Marc Solsona Palomar, Vice President of Software, Lucid Motors, Speaker at ASSC US 2026 Marc Solsona Palomar Vice President of Software,
Lucid Motors
15:10

Day 2 Wrap-Up & Closing Remarks

Speaker_ASSC_Martin Schleicher Martin Schleicher Independent Consultant & Conference Host
15:20

Conference Close & Farewell